First the Dodo bird now this?
Okay, that might be a bit dramatic but TV viewership is dying–and so are the advertisers that are tied to it as a sole medium.
A recent collection of data shows just how online video services like Netflix, Hulu and YouTube are changing people’s viewing habits. In fact, 1/3 of all americans view video online every single day.
So what does that mean for companies?
It’s pretty simple, get online! If currently investing in TV advertising you may want to budget a bit of that money for your online spend. Look at video platforms like YouTube and explore advertising options. I’ll tell you from first-hand experience that it’s a lot more cost effective than you think it is! And if you need some help, SilverRank can help!