Facebook Advertising for Small Businesses

Does your business sell goods or services to a very specific niche audience?  If so, Facebook ads could present a great opportunity for you.

Facebook’s ad platform allows you to target ads based on real user profile data—allowing you to hone in on your exact demographic.  Here is an overview of targeting options:

Location – You can display ads for people from a specific country, state, or town.  Local businesses can even have ads only display in their own zip code.

Age – You select any age range you would like.

Precise or Broad Interests such as:

  • Activities
  • Hobbies
  • Interestes
  • Family status
  • Sports
  • Music
  • Film
  • Etc.

So how exactly would a small local business use this tool?

Well, let’s say you’re a wedding photographer in Amherst, NY.  You could create an ad campaign that only targets females, ages 20-35, that have recently been engaged and live in 14421 or 14051.   Even if you’re not a photographer, I’m sure you can see the possibilities!

Have a small ad budget?  That’s not a problem!

At SilverRank, we would with ad budgets of all sizes.  Whether you just want to test the waters with a small budget or you’re looking to make a huge splash, we can help!  Our pay per click and Facebook advertising specialists will help create a campaign that drives results.  Learn more about our Facebook advertising for small business programs.

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