Facebook’s ad platform allows you to target ads based on real user profile data—allowing you to hone in on your exact demographic. Here is an overview of targeting options:
Location – You can display ads for people from a specific country, state, or town. Local businesses can even have ads only display in their own zip code.
Age – You select any age range you would like.
Precise or Broad Interests such as:
- Family status
So how exactly would a small local business use this tool?
Well, let’s say you’re a wedding photographer in Amherst, NY. You could create an ad campaign that only targets females, ages 20-35, that have recently been engaged and live in 14421 or 14051. Even if you’re not a photographer, I’m sure you can see the possibilities!
Have a small ad budget? That’s not a problem!
At SilverRank, we would with ad budgets of all sizes. Whether you just want to test the waters with a small budget or you’re looking to make a huge splash, we can help! Our pay per click and Facebook advertising specialists will help create a campaign that drives results. Learn more about our Facebook advertising for small business programs.