Many small business owners know the importance of having a social media presence. So they go ahead and set up a Twitter, Facebook, LinkedIn and Google+ Account. But then what? To be successful online, you need to not only build a following, but also entice people to interact with you. In other words, give ‘em a reason to come back for more! One way to accomplish this is through social content sharing.
When done correctly, social content sharing can be a major factor in driving traffic back to your website via the social networks. And it’s often a big opportunity that small companies miss out on.
What is content sharing?
Content sharing is starting conversations and not hard selling people. It helps position your firm as a trusted resource and expert in your field.
Here are some ideas to share your content socially and drive more traffic to your website:
- Post bits from your blog to Twitter, LinkedIn groups that you belong to as well as Facebook.
- Post fun and interesting comments and questions on your Google+ and Facebook pages.
- Use LinkedIn’s Answer Search function to find questions related to your industry and then offer your advice.
If taking on social media has been a challenge for you, contact SilverRank today. Our team of social media gurus can help you win more business from your website.