Marketing on LinkedIn – New Company Page Layout

 

Does your company have a LinkedIn page?  If you’ve had a website for any amount of time, the answer is probably yes–even if you didn’t know it!

LinkedIn automatically creates company pages for you.  It scrubs data from personal profiles and your corporate website to build the page.  But does it say what you really want it to and portray your company in the proper light?  Maybe, but maybe not.

The good news is that you don’t have to leave it to chance.  LinkedIn allows you to claim and adjust your company page.  And, LinkedIn just announced that businesses will have even more control over the look and information on their company page.  According to the LinkedIn company blog:

For members:

  • The new streamlined design makes it easier for you to find exactly what you are looking for, whether it’s company news and information, career opportunities,  products and services, or insights.
  • Company updates are front and center, enabling you to quickly comment, like, or share relevant company updates with your professional network.
  • Company Pages is now available on our iPhone, Android and iPad apps, so you can stay connected to companies you care about, wherever you are.
  • All of this means it’s now easier for you to find, follow and engage with companies you’re interested in.

For companies:

  • We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.
  • We’ve made the update stream more relevant for members, which means companies are able to share status updates and job opportunities with the right members on LinkedIn.
  • With a more prominent navigation experience, companies can now easily showcase their company’s products, services and career opportunities to members visiting their Company Page.
  • For select companies, such as American ExpressUnileverExpedia, we’ve also started to offer a more compelling and visual way for them to showcase their employer brand through the Career Pages section of Company Pages. We believe this new look and feel makes it easier for companies to tell their employer story and make the job hunt process more personalized for job seekers.

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