Mobile Ad Spending Sees Huge Gains in Q4 2012

The latest S.M.A.R.T. report found that mobile ad spending is increasing at amazing rates in several industries.  Not surprising were the top two growth areas: Automotive and Travel which historically adopt new advertising methods more quickly.  However, two areas that were somewhat surprising were education and government services.

Colleges, universities and other education institutions increased their mobile ad spend over 420%.  With more students being tied to their mobile devices, these institutions are leveraging mobile ads to stay top-of-mind with their target audience.

Considering a Mobile Ad Campaign?

At SilverRank, we can help ensure your website is mobile friendly–providing visitors with a good experience on their mobile device.  Once you have a great foundation, we can then help you develop mobile ad campaigns that are cost-effective and produce great results.  Contact us today!

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