Social Media and Mobile Devices Have Drastically Changed Consumer Purchase Decisions: INFOGRAPHIC

Is your business using the power of social media to its fullest?  If not, you’re missing out on a great opportunity.  

A recent survey by Emphatica of over 6,500 US Internet users shared some interesting findings:

Social Media is driving in store traffic.
Percentage of shoppers that said social media influenced a recent store visit:

  • Facebook: 73%
  • Google Reviews: 38%
  • Groupon: 35%
  • Yelp: 23%

Here is a great infographic with more interesting stats:

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