Here’s a mind-boggling (and gross) statistic from our friends over at Mindjumpers:
4.8 billion people now own smart phones;
while just 4.2 billion people own a toothbrush.
Here are a few more stats to ponder:
- Mobile commerce is projected to increase from $3 billion to $31 billion by 2016.
- Mobile website traffic has increased at a rate of 50% over the last year.
- Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts (Smart Insights).
Get where we’re going with this?
Mobile is becoming an extremely important component in your marketing mix. But you have to attack mobile a bit different. Here are a few tips:
- Start by looking at your website analytics. Take a look at home much traffic you currently get from mobile devices and then compare that to the same period last year.
- Preview your website on a variety of mobile devices. Look at both iPhones and Android devices.
- GET RID OF FLASH! If your website has a flash movie on it, get rid of it. You can see it on Apple devices and it doesn’t play nice with mobile. You can do many of the same things (and a whole lot more) with java script programming. Question you web developer on this!
- Don’t forget tablets. Test your site on iPads and other tablet devices.
- Adjust your email marketing templates. People use mobile to read email. If your email marketing promotions or newsletters aren’t optimized for mobile devices they won’t be as effective.
- Simplify your mobile site. Make it easy for people to find your location, search for a product or find the exact info you need. Often mobile sites will strip away some of the design and present your site navigation in an easy to consume way.
Looking for help with mobile marketing?
At SilverRank, we help companies analyze their website traffic and marketing efforts and develop an online and mobile marketing strategy that works. If you have questions about mobile marketing, just let us know!