How do I get my website to rank higher in Google search results?
It’s probably one of the most frequent questions we get asked.
The good news: We know the answer.
The bad news: There isn’t a switch to make it happen overnight.
Search engine optimization (SEO) is the practice of making updates to your online we presence to help increase search engine visibility and ultimately drive the right type of traffic to your website. When Google and other search engines decide which sites should rank well–and which sites shouldn’t–they look at a number of variables including: your website content, inbound links to your site, your website meta data, and hundreds of other factors.
In this post we’re going to examine one important factor: your Title tag.
What is a Title tag?
Within the code of your website should be a line of code for your Meta Page Title. Here’s what it looks like:
The page title is one element that Google and the other search engines look at when trying to determine what this page on your website is about. Here are a few keys to crafting a good page title:
- It should relate to the content on your page.
- It should contain the keywords and search strings you want to rank well for.
- If you’re a local business, make sure to mix in your geography.
- It should range from 65-70 characters including spaces.
- You should include your top keywords first.
- Don’t waste space with stuffing in your company name at the start.
- Each page of your website should have a unique page title related to that page.
Where does the title tag appear?
In addition to being a line of code in the back-end of your website, the Title tag appears in one more key spot: Search Engine Results! Here’s an example:
How do I control my Title tags?
It depends on how your site was built. If your website was built on a content management system like WordPress, you can control your page titles right from WordPress. If your site was not built on a content management platform, you may need someone with advanced HTML and programming knowledge to adjust these for you.
Can I just optimize my own website?
That’s kind of like asking if you can replace your car’s transmission, if you can install a new electric service panel, or if you can replace your own roof. If you have the skills, experience and knowledge, then you sure can. But if you don’t–leave it to a professional. A good SEO understands the intricacies of search, stays current on new search engine algorithm changes, have tested and proven methodologies, and are worth their weight in gold!
Free website SEO review!
Unsure if your website is search engine optimized as well as it could be? We’d be happy to provide a candid and thorough assessment for you–for no cost or obligation (you don’t even have to ever talk to us if you don’t want to!). Just complete the form below, include your website address and give us a day or two. We’ll shoot back suggestions you can implement and use to drive more traffic to your site: