According to a September, 2012 report released by Ryan Partnership, Social Media is having a huge impact on buying behavior.
Have a new product or service to sell?
Try social media!
The report found that 36% of people surveyed who follow a brand on social media were compelled to try a new product or service they had not purchased in the past, because of the retailer’s social media posts.
Likewise, 32% of respondents reported they were motivated to try a completely new offering from the retailer.
Social media is increasing unplanned purchases.
22% of those who follow retailers through social media reported making an unplanned purchase and 15% report having spent more than they planned.
Are you leveraging social media for your business?
You probably have a Facebook page. Maybe you have a Twitter account. You have possibly checked out Google+. But, are you really taking advantage of these tools to help drive name recognition and sales? Don’t be ashamed to answer no. Most businesses aren’t–but that presents a great opportunity.
If you’re looking for tips on how to use social media for your business, contact us today. As a top social media agency in Buffalo, SilverRank can help transform your social media sites from just basic info, to a sales generator!