SilverRank continues to help bring awareness and provide education to the WNY community about the dangers of prescription pain medications and the growing epidemic of heroin abuse and overdoses. Since we started the program in August 2014, we have made nearly ½ million impressions on Facebook alone and reached 318,104 people across the local area. […]
Have you ever wondered why your Facebook fan base is shrinking? Don’t know how to attract people in the first place? A December 2012 survey by Performics offers some interesting insight: Key Takeaways: Post content that is relevant to your audience. Spend some time getting to know the people who have Liked your page. Look at […]
Does your company have a LinkedIn page? If you’ve had a website for any amount of time, the answer is probably yes–even if you didn’t know it! LinkedIn automatically creates company pages for you. It scrubs data from personal profiles and your corporate website to build the page. But does it say what you […]
We often hear people say that social media is now the new email marketing. We couldn’t disagree more! While we do see them as two different (and essential tactics), when used together they can be an amazing inbound marketing tool.
According to a recent study conducted by Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business, 61% of businesses report they have attained measurable business value through their use of social. Companies aren’t measuring Social ROI The study found that just 23% of companies report […]
Where are companies investing their marketing dollars? Well online of course! A recent report from Marketing Sherpa compared marketing spends from 2011 to projected budgets in 2012. Website’s lead the way followed closely by social media marketing and content marketing (blogs, webinars, etc.). How does your company’s spend compare?
Do you know what people are saying about your business on review sites like Yelp? If not, you better start listening more! Here is a quick crash course on Yelp: Yelp was founded in 2004 to help people find great local businesses like restaurants, dentists, hair stylists and mechanics. Yelp had an average of approximately 71 million […]
Many small business owners know the importance of having a social media presence. So they go ahead and set up a Twitter, Facebook, LinkedIn and Google+ Account. But then what? To be successful online, you need to not only build a following, but also entice people to interact with you. In other words, give ‘em […]
This great infographic put together by the team at InventHelp provides some insight into how other companies track social media marketing ROI.
Does your business sell goods or services to a very specific niche audience? If so, Facebook ads could present a great opportunity for you. Facebook’s ad platform allows you to target ads based on real user profile data—allowing you to hone in on your exact demographic. Here is an overview of targeting options: Location – […]