We have been preaching the benefits of content marketing for some time now. It’s a great way to position yourself as an expert. It differentiates you from the competition. It helps you sell on quality and value–instead of price. And, as Google just announced, it will help you improve your search engine rankings.
Matt Cutts, Google’s head of Internet spam, shares some insight into upcoming changes in Google’s search rankings. To paraphrase, Google is trying really, really hard to read your content and make meaningful decisions on where your website should rank in search results. To sum it up, the better content you ad, the more likely you will be seen as an authority. Once Google sees you as an authority, you will rank well!
Watch this short video to learn more about the upcoming changes:
Want to become an authority? SilverRank can help!
At SilverRank, we help companies create content that positions them as an expert in their field. If you’re looking to increase your brand awareness and become an authority in your space, we can help. Contact us today for an amazing (and affordable) content strategy.